Creator Proof Assets

A proof asset gives a potential partner a compact way to inspect your work. Choose its format by the question you need to answer: what you can make, how you approached a comparable project, or which audience you reach. A media kit, portfolio, and case study can share evidence, but should not make identical claims or expose data you cannot share.

Choose an Asset for the Decision

Use a creator media kit when a partner needs a concise overview of your formats, audience context, and contact details. Use portfolio examples when showing actual creative work and your role matters more than a summary. For a case study, distinguish your brief, contribution, deliverables, and any outcome you are permitted to disclose. Do not imply that work for one brand proves results for another.

Support Every Claim

Label the period, source, and limits of any audience or campaign figure. Review Audience, Performance & Value Proof for how to substantiate performance claims before putting them into an asset. Check permission before reusing client material, logos, or private analytics; a polished layout does not make unverified claims safe to share.

Use the Asset in Context

Select the most relevant work for a brand-fit assessment or a specific outreach pitch. Keep the asset current and provide a next step the recipient can act on. This collection focuses on preparing proof, not estimating a guaranteed account value or negotiating a price.